How to Approach the Youth in your Marketing Efforts
A large part of the population is made up of the millennials. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. There is a need to show them what impact and influence the experience of using your products and services will give them.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. Your the brand, therefore, needs to address some of the major concerns they have and value. They, for example, worry over things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
There is a need to use gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
You will face some unique situations when marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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